as for fashion and lifestyle magazines and has issued more than forty books of photographs he has his own studio publishing house and agency. his latest print project is congo magazine which appears twice a year. with his ambitious project rankin live the photographer shows that he can make anyone look like a cover model since two thousand and nine he shot pictures of fountains of ordinary people like here. it's an ongoing invention which takes him around the globe. sometimes even famous faces and immediately recognizable in rankin's photos like icelandic singer. or top model heidi klum whether it's his celebrity portray it's all photography rankin has created many iconic images including some that

will go down in history. so you have done so much and career what would you say was perhaps the breakthrough not not one thing but a couple of things probably photographing. was a big thing set up day stunt days magazine and then photographing the queen will tell us about that of course. i've done a lot of research into queen and found that she had her sense of humor so i was really focused on getting a photograph of her with that sense of humor and also she. part of my camera fell off and she started laughing so once i'd seen now i was like that's not going to go and i start to cry mom can you smell please can you smell mom can have small until she smiled and then i got it now you've also worked with ordinary people what are the challenges there the challenges of working real people. are pretty much the same as work in the celebrities to make people feel comfortable and and. i think

the thing is always more difficult for people because they go to their face their way of being shaw and to get them out of that it's more complicated where it's real people it's more about just making them feel good you know making the film feel comparable so what is your preferred medium for working film photography print i think probably fits over fee's where i'm happiest because his wife kind you know i picked up a camera was twenty two on the and it was a big big deal for me because the light bulb moments. photography is definitely my first love i think film is so difficult to do and get roy is my challenge in my life and i don't think of nailed to particularly yet with drama in quite well with commercials and crannies of idiots and in two thousand and seven you started yet another magazine hunger yes why is it called hunger. a star i don't because i left days as a creative director and unmissed the kind of. tone in the team aspect of a because

he gets so much information for you from and ideas for from working a team and i was still hungry hungus enough to get it. now the subject of our next report is media artist m. cole tell me a little bit about how you discovered her on net through my agent so you see who was writing photography and she said i want to meet some new surprises and she said at least she's really interesting and i saw her work and some things i'm familiar with so i asked if i could meet her and she came in and the first question i asked her was you know what was your interest in and sort of session with technology eight because most people your age are more about analog and they're kind of looking backwards and she said well it's around the industry and it was full of middle age white men no offense. it's amazing those are. your

amazing and then she told me his story and it was such a. intends and her way of dealing with what's happened to her was a for her. i was very taken by her well in saying on the subject then of coal and her work i want to take a closer look now in our next report. british multimedia artist m. cole provocative and often unconventional photos and videos are her preferred mode of creative expression. something that's very tough and something that's entice a. film is a plot medium so i want to. from it. so if i can get people to feel something through the texture of the color.

them studied information experience design at london's royal college of art there she discovered her passion for photography and video art. i ended up just kind of playing around in the low i found the immediacy of photography so much more rewarding than spending twenty four hours on a sewing machine trying to make. you know i could just throw stuff in the show and three people in the shot and. you know works predominantly as a photographer and director much of her work is inspired by surrealism an artist like salvador. like her short film on your venus. is poking fun at the. connections from the cost of who are nice to see the most ideal. and connecting it to cultures today. and. so i kind of recreate.

a new. kind of an avatar. based on. much of em's work revolves around the stereotypical presentation of women as a team. victim to digital abuse when pictures of her were distributed on pornographic websites. on the plug in for a few years she's back on line with fresh confidence. you know if you've been bullied out of a space you shouldn't you shouldn't be ashamed to be in that space you just have to be there as much sunny video i mean i get newton some of my work sometimes i'm pushing like stuff. i've got control of you know i'm not going to let somebody else take control of my online image if it's going to be that is going to be mine. humor and irony are two important stylistic devices and cole likes to employ regardless of whether the topic is serious or not like in her video sloppy seconds.

to my anything serious or specially problematic social problems but humaneness is a universal tool to you say that people can relax and then once people are so much more likely to get an understanding feel well. then cold certainly can't complain about not getting enough commissions and the british media are just as confident that her career will continue to blossom. and now rankin has invited meghan to take a short will through this area of north london where he lives and works. and calls not only a media artist you've also featured her on online and in your latest edition or upcoming edition of your magazine tell me a little bit more about this collaboration well i told my agent as i said and she

she is somebody the icing people should be aware of so i was very very keen to care seach it on law and i featured in days as well i think that when you get you know when you meet someone you really think is brilliant at what they do you really really want to get them as much p.r. . or were standing right here in the middle of london your films. gotland why i came to town one can unlock oh i moved here because. this is kentish town and say ok. when i mean here it was pretty much the only place in north london that i could afford to move. really around the corner and i moved here in ninety six just over there and i lived here and in north london since about ninety six well you know moving from scotland to london i mean i'm just guessing but it must have felt like you were a small fish in a big pond yeah i didn't know anybody in the industry when i moved to london i was

very much from a kind of known commercial photography no not no nonsense i was in background it was a very strange experience and that's why it was great to meet jefferson at college because we were buy from the same boat and we confuse days confused and we ended up kind of you know china kind of make a mark here without any support from anybody really and why here why not hollywood for example i mean you work with so many of these levers famous faces i think then we had no clue that we'd ever be working with all the would we were very much focused on you know we were by for college when we met and we started the magazine days if he's at college and he was really just a way of us kind of document ing and creating culture that was around hollywood wasn't even on a radar all right i want to pull a little bit back to social media again i mean you started out in classic publishing now we live in the digital age you're also really active on social media

. as a classic photographer but also someone who uses social media to promote your work what is your responsibility when it comes to teenagers and image in these images of beauty online well i think everybody that picks up a camera professionally has a responsibility to the. to who your side should grow thing to while you're photographing them but i think nowadays well i've i've kind of love myself for sort of for the process for knowing you know when you push the boundaries you have to really know why you're doing what your intention is to you know to get to the problem is that now people have got no idea of that responsibility and using it kind of willy nilly so i think that actually now it's got more responsibilities pillai or not want to put some focus on not ok well side

art for our next report which rankin also helped and choose today we're going to take a look at teenagers social media and social media obsession are teenagers winning or losing in this digital age. these days you can do much more with a phone than just make telephone calls and send text messages. news apps help you keep up with what's going on in the world twenty four seven. or you can play games to your heart's content. and if you need a train ticket you can buy it with your smartphone. thanks to streaming you can always access your favorite music. social media platforms such as snap chat facebook and instagram allow you to communicate with friends nonstop. the possibilities are endless what do young people use their phones for the most. i need to find out when the next bus is coming from music audio books everything

phallus i think mostly to interact with over people and also to take some good photos i use it mainly for. to you know to discover the city on my own listen music a lot and obviously social media tools surfing the internet to make. picture assumed so to speak with. with people. it's one of his particularly popular at the moment instagram instagram instagram instagram push him to. users can upload pictures and videos using various filters share them with others and like entries instagram already has more than eight million users double the figure two years ago . people share their favorite experiences vacation snaps are particularly popular as are pictures of animals. and of tasty looking through. it's

a perfect platform for showing off and users love it. especially as it offers than the possibility to present their life in a different way. definitely it's not the real world i added stuff everyone edits things instagram is going to have because this is that really what is really happening in our lives there are reports everywhere that things are always being edited out there's definitely a lot of them on instagram i think a lot of people edit their photos. you can even change the way you look with some apps and undergo a digital beauty operation but this is not without problems studies have shown the digitally enhanced versions of the ideal body are having an impact on people's perception of themselves. you can even change the shape of your eyes in one click this it says really makes a difference. digital tools make it easy to have plumped up

a. troll that's really into home people doing that changing my face like if you got used to doing that all the time then you wouldn't like yourself with a fish or you can have a narrower nose if you like. soldiers are going in as if we were surrounded by perfect people but that's nonsense it's not the case at all nobody's perfect. and this new stage teaches school children and their parents how to deal with social media. some children already have smartphones at the age of eight. where they such must have excessive. social recognition it's a need that we all have of the social networks tap into this need very simply and literally at the click i can upload a picture after buying a new pair of sunglasses and share it with my friends and get instant feedback on what made it a fun. biggest fish wants to ensure that young people use their phones and computers responsibly. in other words continue to use them but not excessively.

by the question is whether you can do something without just small are you still able to it's important to teach children they can survive without their phone they could get through a day without them and the person who can talk. phones and social networks can beat addictive. so sometimes the only answer is to switch them off. there's a lot to see in rankin studio. mechanist specially liked his rank a masterpiece have. now you want to talk about the subject of out the issues of teenagers in social media addiction why is this topic important to you well photography as a medium has become very democratic let's be pleasing because

a small and i found myself on different social media platforms kind of wanting to go back to the mint check them a lot and i suddenly realized for about three years ago that i was addicted i was addicted to walk people would think you. were late since it was it being light and i thought well if this is me being addicted to it then if you're a ten twelve year old kid how's that affecting you how's that influencing you and i started to talk to people about it and i just got this overwhelming. you know response from people that they were having the same feelings start to do some research on it and it was really obvious it was a lot of statistics coming out that actually people were addicted and a lot of the platforms with designed to be addictive and i just felt we have a responsibility because it's photography that they're using the using them as a way of talking to each other photos are way not about capturing

a moment their way of conveying a moment because that is something that i do i just felt responsible and i felt that we should do something about it ok it wasn't you said you felt responsible what have you done and you know you taken any action or anything yeah well funnily enough i am actually taking quite an interesting action of trying to set up a symposium with my publishing company days media to actually discuss all these things and i've been writing what we call white papers which i like to keep like i say on and trying to get a group of people together to write an essay a series of essays on it but basically saying that you didn't become addicted to anything what people were saying about you.